about buying links at all," says the Vertical Measures team. It means handing your link-building strategy over to someone (or a company) that will do "in-depth research about your industry, your
competition and your company so that they can create dynamic links that aren't purchased. They'll be doing the kind of interactive link building that creates real buzz in your industry."
The right link-building team will likely include an industry researcher and a copywriter that can work together to find and generate great content that other Web site owners will want to link to. They won't do things like rent links from other Web sites or buy reviews.