Around the Net

Survey: Most Search Marketers Self-Taught

  • SEOmoz, Friday, March 28, 2008 12:45 PM
The SEOmoz team has crunched the numbers from the SEO Industry survey they initiated in February, combing through the responses of more than 3,000 search marketers to questions about themselves, their work and the industry as a whole. br>

One key takeaway an overwhelming majority (92%) of respondents learned search marketing strategies and tactics on their own. About a quarter of respondents also said that they'd been trained on-site by a coworker or colleague, and just around 10% said they'd taken formal classes or training.

Most respondents (20%) dubbed themselves SEO specialists, followed by Web developers (12%), and CEO/president or marketing manager each came in at about 8%. And a huge majority of respondents use tools to aid their marketing efforts, with SEOmoz Tools, SEO Book Tools and SEOChat tools coming in as the most popular third-party platforms used.



Read the whole story at SEOmoz »

Next story loading loading..