Aegis Group this morning said it has acquired Jämterud, Jiffer & Partners, a Swedish sponsorship and experiential marketing shop, which will be combined with the media services holding company's
Promovator and Eksekvator in Denmark and Creo in Norway to form Aegis Media's SEM in the Nordics. The acquisition is part of Aegis Media's strategy for building a global sponsorship and experiential
network. Aegis' Posterscope, already is the largest out-of-home media operation in the world, and Aegis' global experiential marketing team now tallies 500 specialists worldwide.