Editor's Note: The lead item in this edition of "Magazine Rack" has been removed from MediaPost's online archives and has been replaced with this item linking to a correction of the original report.Time Inc. May Sell More
Titles
Time Inc.'s chairman and CEO Ann Moore may be considering ditching more of the publisher's struggling publications, according to Ad Age, which first reported the news on
Monday, based on accounts of a quarterly management meeting held by Moore on March 27. Moore didn't name any specific titles as candidates for the axe, but she did mention the difficulties faced by
shelter and home improvement titles, in large part because of the sharp downturn in the housing market following the sub-prime mortgage meltdown.
Some of Time Inc.'s shelter and home
improvement titles are stagnating or declining: This Old House came out of 2007 flat in ad pages, after steep declines earlier in the year; Cottage Living was down 1.8% compared to 2006;
and Coastal Living was also down 1.8%. In the past, Moore has shown no hesitation to dispose of less profitable titles, including selling most of the Time4Media group of special-interest
publications to Bonnier last year.
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CondeNet Teams with Verizon's V Cast
CondeNet, Conde Nast's network of online magazine sites and related digital properties, is teaming up with
Verizon's V Cast video service to launch a new channel featuring video content from some of its most popular sites. Launching with 40 video clips from sites like Epicurious.com, Style.com, and
Wired.com, the channel would be accessible to V Cast subscribers through the mobile broadcaster's "lifestyle" category. Subscriptions to V Cast cost $15 a month.
Tina Brown Plans News
Aggregator
Tina Brown, the former editor of The New Yorker, is said to be planning a news aggregating Web site in partnership with InterActiveCorp boss Barry Diller, according to
Radar, which reported the news earlier this week. In an interview with the magazine, Brown said the site will be edited by Edward Felsenthal, formerly the deputy managing editor of The Wall
Street Journal, and currently a consultant with Portfolio.