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Absolut Apology For Mexican Map Ad

Absolut vodka is apologizing for a new ad campaign that depicts much of the Southwest as part of Mexico. The effort, which features ideal scenarios under its "In an Absolut World" tag, has an 1830s-era map when Mexico still included California, Texas and other large chunks of the U.S.
Some Mexicans still resent losing that territory in the Mexican-American War -- not to mention the subsequent independence of Texas. The ads, which ran only in Mexico, also came as the U.S. tries to tighten border security, and as emotions run high in the debate over cross-border migration. Calls to boycott Absolut were posted on fringe conservative Web sites and sparked much heated online comment.

For its part, Absolut says "in no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues."

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