Philadelphia-based small business credit card issuer Advanta Corp. has selected Philly-based Red Tettemer as its ad agency. Buys have already been made with American Public Media, with "official"
media planning duties to commence in the fall. For now, Red Tettemer is concentrating on brand-building, including strategy for Advanta's social networking site for entrepreneurs, ideablob.com. --Les
Luchter
