- Reuters, Monday, April 14, 2008 11:15 AM
Time Warner's AOL today landed a massive advertising deal, becoming the sole representative of Verizon Communications' online advertising inventory. The deal is a big one for AOL's fledgling
advertising unit, Platform A, which combines the advertising technology and resources of Tacoda, Quigo, and other AOL ad network acquisitions with that of Advertising.com, AOL's largest third-party ad
According to Reuters, the Verizon deal gives Platform A the right to represent all of Verizon's advertising space on the Internet, including premium space, the
companies said. Platform A will also handle the majority of Verizon's Wireless Web inventory. "We're all about working with Web sites to serve whatever needs they have," said Lynda Clarizio, president
The timing of the partnership announcement is a little awkward given that Verizon sued Time Warner Cable, which is majority-owned by AOL's parent, last week for false
advertising related to Verizon's FiOS high speed Internet and TV service.
Read the whole story at Reuters »