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AOL Nabs Verizon Ad Deal

  • Reuters, Monday, April 14, 2008 11:15 AM
Time Warner's AOL today landed a massive advertising deal, becoming the sole representative of Verizon Communications' online advertising inventory. The deal is a big one for AOL's fledgling advertising unit, Platform A, which combines the advertising technology and resources of Tacoda, Quigo, and other AOL ad network acquisitions with that of Advertising.com, AOL's largest third-party ad network property.

According to Reuters, the Verizon deal gives Platform A the right to represent all of Verizon's advertising space on the Internet, including premium space, the companies said. Platform A will also handle the majority of Verizon's Wireless Web inventory. "We're all about working with Web sites to serve whatever needs they have," said Lynda Clarizio, president of Platform-A.

The timing of the partnership announcement is a little awkward given that Verizon sued Time Warner Cable, which is majority-owned by AOL's parent, last week for false advertising related to Verizon's FiOS high speed Internet and TV service.

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