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New Radio Ad Technology From Google

  • PCWorld, Monday, April 14, 2008 11 AM

Google is rolling out a new system that will automate some tasks for radio broadcasters, beefing up an already impressive radio advertising product line. Google Radio Automation, built from scratch, is the next generation of its existing Maestro and SS32 products, used to automatically do things like slot songs and ad spots.

The new product will essentially combine the functions of the other two and offer other enhancements like an open software platform and three-tier computing architecture. Radio automation is one of Google's main three pieces of radio business with another systems that let marketers create and manage radio ad campaigns and one for stations that want to carry them.

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