Prior to that, de Grandpre directed East Coast marketing for the team's parent company, Red Bull North America, where he was credited with implementing consumer marketing strategies that grew the company's consumer brand awareness from 13 to 91%, resulting in an average yearly sales increase of 122% during his five years in that position.
During his tenure with Red Bull, de Grandpre developed and executed all marketing plans and strategies for its East Business Unit, elevating the unit
from third to first place in sales volume for the company in just 18 months. He also established and upgraded the brand's consumer communication platforms, including: sampling, collegiate marketing,
event marketing, athlete sponsorship and media.--Nina M. Lentini