Tropicana Coastal Groves Lemonades are 100% natural lemonades with no artificial sweeteners or preservatives and come in Original Lemonade, Raspberry Lemonade and Peach Lemonade.
The launch
includes an on-package commitment from Tropicana to partner along with Habitat for Humanity to help rebuild the U.S. coastal regions.
All three flavors of Tropicana Coastal Groves Lemonade are
available in 64-ounce cartons nationwide. The suggested retail price is $2.99. Tropicana Coastal Groves Original Lemonade will also be available in a 12-ounce size beginning in May with a suggested
retail price of $1.79.
PR and cause-related marketing support the launch.--Nina M. Lentini