Intel has tapped OMD for its $300 million global media account after a review, with the Omnicom shop topping out Publicis Groupe's Starcom and incumbent Interpublic agency Universal McCann. "Each
of the finalists impressed us, but OMD gave us a stronger sense of possessing world-class media industry leadership and state-of-the-art business intelligence and analytics," says Nancy Bhagat,
Intel's vice president of sales and marketing and director of integrated marketing.
The count was trimmed to three in March with final pitches being held two weeks ago. Zenith Optimedia and Mediaedge:cia were cut from contention earlier on in a search overseen by consultancy Ark Advisors. The creative portion of the account was not in review and will stay with McCann Erickson. Out of its estimated $300 million global budget, Intel spends about $100 million annually in U.S. major media, according to Nielsen Monitor-Plus.