• SiteProNews, Friday, May 2, 2008 1 PM

When most people talk about a local search strategy, they mean limiting results to a particular city or similar region. But when dealing with a multi-national client, "local" can mean a particular country. This presents a whole different set of challenges when devising their strategy.

Jennifer Osborne poses some questions critical to determining what that strategy will look like. Will your client have one overriding strategy, or discrete one for different markets? And how does Google differentiate sites between countries? Knowing the answers now could avoid problems later on.

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