• by David Goetzl , May 6, 2008

NBC's marketing group, looking in part to ensure affiliates are running the requisite number of promos supporting the network's fare, has renewed its deal with monitoring service Teletrax. 

The agreement was described as multi-year, although specifics were not released.

Among the duties of the NBC Agency, the in-house marketing arm for NBC Universal television properties, is ensuring that the NBC network's 200 affiliates (plus 10 company-owned stations) promote the network's shows during their own programming.

Teletrax is a "cornerstone of our business," and "now being able to view all 210 domestic DMAs, it becomes a more powerful tool for us," said Douglas Holloway, president of NBC network distribution partnerships and affiliate marketing.

Teletrax monitors programming on stations in all 210 DMAs, as well as in many other countries.

U.S. clients include the four major broadcast networks.