• by Nina Lentini , May 8, 2008

Actress Brooke Shields and her family are starring in a print and online campaign for Iconix Brand Group's Royal Velvet towels and sheets. 

The campaign, which will coincide with the launch of the brand at Bed, Bath & Beyond, will debut next month in shelter, lifestyle and bridal magazines.

The theme of the campaign is "Royal Moments," with the ads showing Shields and her husband Chris Henchy, and daughters, Rowan and Grier, sharing "simple, warm and relatable family moments," Iconix says. It is the first endorsement deal for the family.

The images feature Brooke and her family snuggling in bed, sitting by the pool, laughing on the couch and relaxing with Royal Velvet towels and bedding.

"Brooke is an iconic modern woman, says Dari Marder, CMO, Iconix Brand Group, in a prepared statement. "She is a wonderful and loving mother, wife and a successful actress and author and she manages to make it all look so easy. We feel that the Royal Velvet customers will relate to Brooke and her family along with the intimate images in the campaign."

The new collection focuses on color, offering 24 colors of towels, which are all available at Bed, Bath & Beyond.

The campaign was shot at a private estate in Beverly Hills, Calif. by famed celebrity photographer, Tony Duran.

Iconix Brand Group is the home of such brands as Candie's, London Fog, Danskin and Fieldcrest.