• May 9, 2008

An increasing number of mobile phone subscribers worldwide are taking social networking mobile, according to new research conducted by The Nielsen Company.

The findings, released by Nielsen Mobile, show that the U.K. leads Europe in mobile social networking on a percentage basis -- with the U.S. boasting comparable numbers.

In the U.K., approximately 810,000 mobile subscribers, or 1.7% of all mobile subscribers in the country, visited social networking websites on their mobile phones in the first quarter of 2008. That reach percentage was twice as high as it was in other major European markets-though similar to the U.S., where 1.6% of all mobile subscribers (4.1 million in all) accessed social networks via their phones in December 2007.

--Gavin O'Malley