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Google Guys Discuss New YouTube Ads, Yahoo

  • Reuters, Friday, May 9, 2008 11 AM
During the company's annual shareholder meeting, Google CEO Eric Schmidt revealed that new YouTube advertising products would be released in the coming months, reiterating that the company's main goal for the year is to start making serious money from the online video sharing service, which enjoys tremendous usage but delivers puny ad revenues. "We have new ad products that are not pre-roll and post-roll," he said, though he would not discuss specifics. "We have new approaches. Think of them as ads that are in the context of YouTube. They use the page around YouTube in interesting ways."

Co-founder Sergey Brin added that both YouTube and DoubleClick have a long way to grow before they start contributing substantially to Google's bottom line. "They both have potential, but for it to be a sizable part of our revenue, you're going to have to wait at least a couple of years," Brin said.

As for that two-week Yahoo search test, Schmidt said the trial offered good reason for the companies to discuss some kind of partnership. "We view the test as successful," he told Reuters. "That's a good basis to talk to Yahoo some more." Schmidt added that he expected search revenue from overseas to grow to 65% or more of the company's revenue in coming years.

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