• Search Engine Journal, Friday, May 9, 2008 11:45 AM

Aggregating data from multiple sources around the Web can give Webmasters a way to evaluate the strength of their own page, as well as a competitor's or possible link partner's.

Start first with the number of in- and outbound links. For the former, use a search parameter like "link:site.com/page" on Yahoo, and a Firefox plugin like SEOQuake for the latter. Check things like Google PageRank, the page's age and the average crawl rate, using widely available free tools, or an advanced search filter.

Ann Smarty says not to forget about the social media aspect in determining a page's strength--dig around and see how many times it appears in Digg, del.icio.us, and StumbleUpon searches.

Read the whole story at Search Engine Journal »