• by Tameka Kee , May 19, 2008

Jeff Dumakowski of DoubleClick gave us the rundown of the history of DART Search - DoubleClick's search management tool. -The platform was built in 98 (by Performics).

-Can be integrated with DART for Advertisers (DFA) for display ad management. And they de-duplicate the conversions across both platforms.

-The company managed $1.3 billion worth of media spend in 2007

-3% of paid search clicks worldwide go through DART Search Note - Performics will continue to use DART Search, even after Google spins the SEO firm off. Wonder if advertisers will be comfortable working with them. Come to think of it, just who are Performics' clients anyway?