Jeff continues to extol the virtues of DART Search and DFA (he is a DoubleClick sales exec, after all). But what's really interesting is the quantity of data that the platform takes in and spits out.
Advertisers can follow a customer's clicks from the first search ad, to multiple clicks on publisher pages, to the final conversion. There's also segmentation by keyword, ad group, time of day, among
other options. The data is so extensive that its almost a no brainer to think that Google will be using this platform to help build its complete marketer dashboard.
