• by Aaron Goldman , Op-Ed Contributor, May 19, 2008

Another SIS is underway and it's shaping up to be a fierce game of buzzword bingo. As always, I'll be your resident buzz tracker -- reporting on the most popular topics, trends, and tidbits.

For a recap of the top buzzwords from the last 3 summits, check out this Search Insider column.

Early contenders for this summit are:

Strategy - David Berkowitz and Gord Hotchkiss did a great job programming the summit and infused breakout sessions for folks to get their hands dirty and share best practices across a wide range of topics.

Clicks - with Gian Fulgoni of comScore keynoting today on the topic "Whither the Click?" after coming under fire for releasing a "disastrous" report on Google's January paid click numbers that panicked the Street (and triggered this clarification from comScore) we will, no doubt, be hearing all about the quandary that is the click.

Noseeums - apparently those little bugs that bit us up last night are called noseeums. Sound it out and you'll figure out why.

Looking forward to a great show!