• by Aaron Goldman , Op-Ed Contributor, May 19, 2008

Gian Fulgoni of comScore heated things up (as if it weren't hot enough here already) as he preached about the importance of "non-clicks."

He started by showing some stats (after all, no comScore presentation would be complete without a ton of numbers) that underscore the growth of the online medium.

He then pointed out the discrepancy in $$ spent on branding offline vs. online.