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Video Optimization Quick Hits

The Universal Search breakout session came up with some quick hits RE: best practices for video and image optimization.

1 - Make sure your site has image and video labels, alt tags and sitemaps

2 - Try to make sure your videos are under 5 minutes

3 - Think about the content. Create how-to, humorous, or otherwise entertaining/useful videos to drive traffic

4 - Preview some of the available voice-to-text solutions (to pull out the keywords and optimize them) as an option for video optimization

5 - Lastly, decide whether you have video content that can be repurposed for the Web before you go out and develop new clips

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