Breakfast was sponsored by AOL''s Platform-A, and VP of product sales Julie Greenhouse gave a brief presentation on why the Web giant''s ad platform is kicking butt.
It''s reach, relevancy and
richness.
Reach - with AOL''s owned and operated properties like Money & Finance, Mapquest and the depth of Advertising.com (which includes mobile ad network Third Screen Media)
Relevancy - with TACODA''s targeting
Richness - AOL''s content spans lifestyles, demographics and even languages
"Taken together, you have the most comprehensive ad solution on the Web,"
Greenhouse said. "It''s a one-stop shop with the full spectrum of branding and performance options.:
Makes sense. AOL was way ahead of the curve in terms of ad networks, and the shift
from "walled garden" to open ad ecosystem seems to be in full swing.
Now the only questions that remain are whether they can keep employee churn down (Greenhouse made no mention of the
departure of Kurt Viebranz, or the revolving door of execs -- but that''s to be expected) and ride out the sluggish economy.