• by Aaron Goldman , Op-Ed Contributor, May 21, 2008

David Berkowitz of 360i painted the scene of the 2013 Search Insider Summit at a sunny golf, resort in Antarctica. He then asked panelists to weigh in on what they're seeing at that time.

Matt Greitzer of Avenue A/Razorfish kicked it off with the observation that search will be ubiquitous. People will be searching in many more places for many more reasons.

Craig Macdonald of Covario chimed in that MSFT will still be trying to buy Yahoo. He added that attribution modeling will be the key to success. By 2013, Craig thinks the value of all activity before the last click will be apparent