• by Aaron Goldman , Op-Ed Contributor, May 21, 2008

"Marketing, analytics, and technology will be sharing a cube and singing kumbaya." -- James Lamberti of comScore on his vision for 2013.

"Omniture is like the Hotel California. Data checks in but doesn't check out." -- Craig Macdonald of Covario lamenting the fact that companies invest so much in web analytics tools but don't use the data.

"Humans are the common denominator." -- Gord Hotchkiss of Enquiro underscoring the importance of understanding what makes people tick and infusing those insights into your approach to search and marketing in general.