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Eric Schmidt Says SEM's Future Is Unlimited

After all, paid search is still Google's cash cow. In a recent interview with German pub, Google's CEO said that the giant continues to focus on improving search technology and targeting because "there's no limit for search marketing."

Still, Eric Schmidt did say that much of Google's future growth would stem from mobile search and advertising. He was less optimistic about social media ads, though, echoing Larry Page's remarks about the glut of inventory being difficult to monetize.

"We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks," Schmidt said. "When you are in social network, it is not likely that you´ll buy a washing machine. It is not a long term problem but it is taking us longer than we thought. We are trying new ways, new approaches all the time."



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