ComScore Acquires M:Metrics, Fuels Mobile Expansion

  • May 29, 2008
ComScore, Inc. has acquired M:Metrics, Inc., a leader in mobile measurement. The acquisition makes comScore the immediate leader in measuring the emerging and strategically important mobile Internet market and adds to comScore's leading position in measuring PC-based Internet usage, according to the company.

The transaction involves a cash payment of $44.3 million and the issuance of approximately 50,000 options to purchase shares of comScore common stock to certain M:Metrics unvested option holders.

M:Metrics' measurement products include MobiLens, a syndicated monthly online survey that captures overall mobile phone usage; MeterDirect, an on-device meter that passively measures the mobile Internet behavior and media consumption of more than 4,000 existing Smartphone panelists, and M:Ad, a competitive tracking service for mobile advertising that continuously monitors clickable display advertising from a broad representative set of mobile Web destinations to reveal leading advertisers across a variety of market segments.

ComScore said it will increase the size of the metered panel and will offer measurement of combined Internet usage across both PC and mobile-based online access platforms. The co-founders of M:Metrics, Will Hodgman, president and CEO, and Seamus McAteer, chief product architect, will join comScore's management team.

--Tanya Irwin

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