• May 30, 2008

Google recently changed its AdWords ranking requirements, making landing page load time a factor in how much an advertiser pays per click. Advertisers with slow-to-load pages end up getting charged more, so assessing load speed has taken on a greater importance.

AlertSite has launched a free landing page assessment application at www.alertsite.com/scanmypage that can clue advertisers in to page loading issues. The AdWords Landing Page Integrity Scan provides details on landing page response time, page redirect time, as well as how long it takes for the first unit of Web page info (or byte) to load once the user has connected to the server.

Coconut Creek, Fla.-based AlertSite also offers overall site performance assessments.

--Tameka Kee