Marketers Take Hit As More Consumers Turn To Home Dining

empty restaurantAs the economic recession continues unabated, more Americans are swearing off restaurant meals in a bid to curb spending.

That's according to a study from Mintel, the Chicago-based consumer research firm, which finds that 54% of people who dine out regularly are cutting back on restaurant spending because of the economy.

Rising gas and food prices, home foreclosures and a fear of recession have caused many Americans to curb out-to-eat spending. Seventy percent of those trying to cut back are saving money by going out to eat less, rather than by choosing cheaper entrees or dining at less expensive restaurants, reports Mintel.

"People aren't trading down for cheaper or lower-quality food; they're just trading out," explains David Morris, senior analyst at Mintel. "Especially when you consider the price of casual and fine dining, staying in can reduce costs significantly."



Although people are cutting back, Mintel's survey still showed consistent restaurant usage. Three-quarters of survey respondents went out to dinner at least once in the past week. On average, people who dined out reported eating 2.3 evening meals from a restaurant in the past seven days.

But as budgets tighten, home cooking is getting a lot more attention. Mintel found that 72% of people who regularly cook at home do so because it is cheaper than other options.

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