Who's Drinking Diet Cola?

  • by June 4, 2008
Top 10 DMAs

Mankato, Minn., 132*
Rochester and Austin, Minn./Mason City, Iowa, 131
North Platte, Neb., 130
Sioux Falls (Mitchell), S.D., 128
Traverse City/Cadillac, Mich., 128
Minot/Bismarck/Dickinson (Williston), N.D., 128
Lincoln and Hastings/Kearny, Neb., 127
Alpena, Mich., 126
Sioux City, Iowa, 126
LaCrosse/Eau Claire, Wisc., 126
Des Moines/Ames, Iowa, 126

Bottom 10 DMAs

Yuma, Ariz./El Centro, Calif., 73
Fresno/Visalia, Calif., 78
Bakersfield, Calif., 80
Greenwood/Greenville, Miss., 82
San Franciso/Oakland/San Jose, 83
Los Angeles, 83
Monterey/Salinas, Calif., 86
Laredo, Texas, 86
Bluefield/Beckley/Oak Hill, W.Va., 87
Miami/Ft. Lauderdale, 87

* Any brand, 1+ drinks or glasses/last 7 days; 100 equals the national average.

Source: MRI Market by Market

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