• by Teresa Buyikian , Yesterday

Modelo Especial is honoring its Mexican roots in a collaboration with a popular sportswear maker.

The beer has teamed up with clothing maker Pacsun, known for its denim and casual, California-inspired apparel targeting teens and young adults. The two brands have dropped the Día de los Muertos Pacsun x Modelo collection, a bespoke capsule fashion line, in honor of the Nov. 2 Día de los Muertos holiday. The collaboration “sets the stage for a series of drops that merge fashion, heritage and culture in fresh, meaningful ways,” says the brand.

The Día de los Muertos Pacsun x Modelo collection includes 10 assorted items, including graphic tees, a hoodie, a zip-up and a trucker hat, all depicting vivid illustrations of traditional skeleton and sugar skull motifs, “as markers of both life and legacy,” according to the brands.

Items are in both color and black-and-white designs, and select pieces feature the artwork of Mexican printmaker José Guadalupe Posada. Posada’s images, especially his illustrations of  La Calavera Catrina, are seen at Día de los Muertos festivities around the world. A donation was made by Pacsun to the Posada Art Foundation on behalf of the collection.

The Día de los Muertos Pacsun x Modelo collection ranges in price from $30 for T-shirts and hats to $65 for a zip-up hoodie. The line is available at Pacsun and online here while supplies last.

MSNBC reported last month that Michelob Ultra had overtaken Constellation Brands’ Modelo Especial as the best-selling beer in the U.S. for the 52 weeks ending on Sept. 14. Modelo had held the top spot since the brand overtook Bud Light’s position following conservative backlash over Bud Light’s 2023 partnership with transgender social media influencer Dylan Mulvaney. Constellation brands recently reported net sales of $2.48 billion, down 15% from the previous year.