These ads will run on Univision, Telemundo, and Azteca, among other Spanish networks--and will present various funny, yet real, situations that every traveler faces before taking a vacation. In one 30-second spot, a bride rips open the back of her gown, sees her wedding cake destroyed and snaps off the heel of her shoe. But later, aboard a Southwest plane, she and her new husband are already relaxing.
The campaign was created by the Hispanic advertising agency Dieste, Harmel and Partners.
--Nina M. Lentini