The Heavy Corp. today announced the launch of Husky Media Canada, a premium video ad network created for video content across the Web.
Corus Entertainment, a Canadian media and
entertainment company, has signed on as Husky Media Canada's anchor partner, deploying and promoting original Heavy programming across its radio sites in a customized channel, through its
male-oriented radio stations including 102.1 the Edge in Toronto, CFOX in Vancouver, Power 97 in Winnipeg and Q107 in both Toronto and Calgary, among others.
The Husky Media video monetization
platform wraps any video player--YouTube, Revver, Google--with a "Video-Skin," a premium, high-CPM ad unit designed for brand advertisers. For advertisers, Husky Media is building reach around video
in all video formats. Husky also gives advertisers access to specific psychographics and includes vertical networks such as music, entertainment and action sports.
--Gavin O'Malley