• June 11, 2008

Federated Media (FM) is rolling out a Conversational Media Measurement Toolbox that features campaign reporting and analytics tools from BuzzLogic, among other partners. The suite will offer performance metrics for media plans that include standard IAB ads, site sponsorships and video, as well as social networking applications like widgets.

The platform can collect, aggregate and report data from a company's internal database, third-party tracking providers and data from social media applications themselves. Then insights can be viewed in dashboard format. According to FM representatives, "several major brand marketers and leading digital measurement firms" have been enlisted as beta partners.

Sausalito, Calif.-based FM has a number of successful blogs and Web sites in its roster of properties, including Michael Arrington's TechCrunch and the ReadWriteWeb network--fertile proving ground for the cross-platform toolbox.

--Tameka Kee