• June 11, 2008

Paris-based marketing company Normandy International announced Tuesday that sponsors will underwrite the cost for worldwide HD video streaming of classical music based on a revenue model pioneered by the company and its president, Alexis Denny.

This summer's Aspen Music Festival is the first event for which Normandy has executed this model by customizing the producers' music program and web content to appeal to the specific desires of underwriters.

The live streaming will be solely funded by a "seven-figure gift" from private philanthropists, according to the company, and will commence on June 20, live from Aspen.

Normandy's focus is primarily on sports, music, and live events. Normandy also owns a privately-held library of exclusive boxing content featuring heavyweight champions of the past two decades.

In addition, the company offers niche consulting on national events with an international presence. Clients have included: BSkyB, Canal Plus, JSB, TV Globo, MNet, BBC, Premiere, among others.

--Gavin O'Malley