• June 12, 2008

Nokia on Wednesday announced the Nokia Advertising Alliance, an effort aimed at helping brands develop mobile campaigns employing coupons, location-based targeting, image-recognition and other emerging technologies.

The program builds on the handset maker's existing media network, which allows marketers to plan and execute campaigns across a group of 100 premium mobile sites via a single Nokia dashboard. The advertising alliance will focus on adding newer formats to the mobile marketing mix.

Certified members of the Nokia alliance include i-movo, Mobile Acuity, Mobiqa, and uLocate, with other mobile technology providers being tested for inclusion.

--Mark Walsh