IAB Releases In-Stream Video Ad Report

  • June 12, 2008
The Interactive Advertising Bureau Wednesday officially released Digital Video In-Stream Ad Metrics Definitions, a set of guidelines created by the IAB's Digital Video Committee improve the reporting of metrics for advertising agencies and marketers by providing consistency across multiple media partners. The types of metrics now reported for digital video vary depending on the type of video ad formats executed within a campaign. The report recommends standard definitions for:

*Linear Video Ad With or Without Companion Ad
*Linear Video Interactive Ad
*Non-linear Overlay Ad
*Non-linear Non-Overlay Ad

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