• Reuters, Thursday, June 12, 2008 11:15 AM

In an interview with New Yorker magazine, Google CEO Eric Schmidt waxed philosophical about his company's much-maligned "Don't be Evil" motto, saying the maxim is meant to inspire debate about corporate responsibility, rather than being an absolute moral position. "We don't have an 'Evilmeter' we can sort of apply -- you know -- what is good and what is evil," he said, adding "The goal of the company is not to monetize everything, the goal is to change the world ... We don't start from monetization. We start from the perspective of what problems do we have."

Schmidt also talked business during the interview, revealing for the third or fourth time this year that the company was placing greater emphasis on making money from online video advertising. He said Google would unveil new forms of advertising for the online video sharing site over the next year. "We don't yet know how we are going to make significant amounts of money on YouTube," Schmidt said, adding he does know two things: "People are watching it" and "We have the luxury of time to invest."

Schmidt also discussed the exploding mobile market, saying that mobile queries would attract the most lucrative ad rates. "Mobile looks like it will ultimately be the highest of ad rates," he said, because of location-based GPS targeting.

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