Ad industry consultant Steve Fajen is conducting a survey on performance compensation preferences and practicality. Anyone interested in participating and receiving a copy of the research should
contact sfajen@nyc.rr.com. All individual responses will be kept confidential, but top line aggregate findings will be reported in a future edition of
MediaDailyNews. Fajen says the goal of the
study is to gain insights about six key issues impacting the way agencies are compensated by clients, including the best mix of risk vs. reward.
