• by Joe Mandese  @mp_joemandese, June 16, 2008

At least that's what Neil Sequeira, Principal, General Catalyst Partners, looks for when backing entrepreneurial businesses in the sector. Specifically, Sequeira said he looks for an entrepreneur who evokes “fire and brimstone” and gets everyone excited about his or her business.

“Otherwise, everything else is a bunch of numbers we make up on a spreadsheet,” Sequeira conceded.