InterActiveCorp. has selected Ringleader Digital to handle ad-serving on the mobile versions of its online properties which include Citysearch, Match.com and Evite.
Ringleader will
provide the mobile ad platform within IAC's Advertising Solutions unit, which also oversees display advertising, sponsorships, and direct marketing efforts for the company.
Ringleader CEO Bob
Walczak said its system would be able to integrate with other mobile ad networks as well as online ad-serving technologies such as Atlas AdManager. "That will make it easier for IAC to sell integrated
campaigns," Walczak said.
He expects Ringleader's mobile platform for IAC to be bully operational by year's end across the Internet conglomerate's network of content sites.
In May, IAC
Chairman and CEO announced the company would be broken into five separate public entities. The "new IAC" would be comprised of ad-driven properties such as Ask.com, Citysearch and Evite as well as
Match.com and home improvement site ServiceMagic.com.
--Mark Walsh