Commentary

Now We Know Why NBCU Wants The Weather Channel (Hint, It's Not The Channel)

No, it may actually be the Web site theweatherchannel.com. At least that's what occurred to me while hearing TWC Interactive's Joe Joe Fiveash presenting at OMMA Publishing this morning.

“We make more money on our Web site than we do with our television network,” Fiveash revealed.

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About the Author

Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.

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