• by Joe Mandese  @mp_joemandese, June 17, 2008

Well you already know what a great business Weatherchannel.com is. (A better one than The Weather Channel itself.) But it's also a pretty good desktop application. According to Joe Fiveash, it's now an “eight-figure” business.

And that after TWC hemmed and hawed about whether it should even get into the widgets business in the first place. It has. And it's been successful. But the key to success was making the desktop applications consistent with TWC's brand promise and keeping it “organic.”

For example, he said, “When we do widgets, we don't just do forecast widgets. We do golf forecast widgets and we put them on golf sites.”