Marty Moe says AOL has seen the light and it is, well, “light publishing.†That's the nomenclature of the day at OMMA Publishing for what most of us know as blogs.
“We're very focused on the new light publishing,†Moe said. “Blogging is a major part of our business.. Across all of our categories blogging and the blog platform has become an important part of our growth.â€
It's so important, he said, that it is “the thing that is beginning to carry a lot of the water for us internationally in terms of expansion.â€
Interestingly, you are reading that observation on a blog â€" MediaPost's own version of “light†publishing, dubbed MediaPost Raw. Click back for more soon.