Taco Bell Devotes Whole Print Budget To Time Inc.

  • June 18, 2008
Taco Bell has given 100% of its print budget for its new Frutista Freeze beverage to Time Inc.'s publications and sites, which include People and Entertainment Weekly. To launch the product, Taco Bell, Draftfcb and Time Inc. developed a "Choose Your Own Escape" platform anchored by a sweepstakes that runs through July 7.

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