• by Joe Mandese  @mp_joemandese, June 17, 2008

Setting up a panel discussion about the meaning of online “performance” advertising, Wenda Harris Millard recalled her experience as chief revenue officer at Yahoo, where she was also a big advocate of brand advertising.

As a result, she said her counterpart who oversaw Yahoo's search advertising referred to the search portion as “performance advertising, and what I did as non-performing advertising,” Millard said.