• by Joe Mandese  @mp_joemandese, June 17, 2008

“It is raising havoc. True story, I don't think I've been home for weeks,” Havas Digital's Ed Montes confessed, adding that he is “hopeful” that technology will help make agency life saner, not worse.

“Going back to the technology discussion we were having, that as we begin to adopt the technology we'll begin to remove some of the friction in the marketplace,” Montes said, adding that the way things stand today, the traditional agency model isn't set up to “manage a 200 site buy.”

Technology solutions, he added, won't just benefit agencies, but will also improve the business for publishers.

“There are months that go buy when I don't get bills from publishers,” Montes revealed. “The friction isn't just on the agency side.”