• June 20, 2008

Looks like the marketing folks at General Mills have been eating their Wheaties.

Boston Celtics fans barely had time to register their team's Tuesday night NBA championship win over the Los Angeles Lakers before the giant consumer marketer was announcing a special-edition commemorative package featuring Celtics star Kevin Garnett.

The 15.6-ounce Wheaties box honoring the Celtics championship will be available nationally beginning in the next three weeks. The package marks the third Wheaties box appearance for Garnett--an 11-time NBA All-Star--and the fourth appearance for the Celtics organization.

The iconic Wheaties box has been featuring star athletes since 1934, starting with the Yankees' Lou Gehrig. (See Wheaties.com for a list of most of the featured athletes.)

--Karlene Lukovitz