AT&T Gains Pole Position In Warped Tour

The Warped Tour may have started in 1994 as a skater's paradise of indy rock and skateboard pipes, but for several years it has been a magnet for big brands, from General Motors to Coke and Kia.

This year, AT&T is renewing its sponsorship to tout its mobile packages. Extreme sport footwear company Vans has been in the tour's title since 2000.

As part of its involvement with the tour, which kicked off on Friday, AT&T will run a series of grassroots promotions and events at concert venues, including an "AT&T Signing Stage" where bands that are signed to the tour will hold forth for autograph sessions.

AT&T will also sponsor a separate series of six 30-minute acoustic sets in Atlanta, Charlotte, Chicago, Philadelphia, San Antonio and San Francisco. AT&T customers who win access backstage to these performances get a private performance by two featured bands, as well as a chance to mingle with the artists and receive autographs.

Details for the promo are at Also on tap is a program called AT&T Drop Inn, a lounge area where AT&T customers can hang and try out AT&T products and various offerings.



The area has kiosks that let customers modify their phones with things like a mobile application for uploading and customizing photos and a mobile-phone version of "Guitar Hero."

This is the fourth year that AT&T (previously Cingular Wireless) has been presenting sponsor of the Vans Warped Tour, and that the AT&T logo is integrated into the official 2008 Warped Tour logo, which is included on all of the stage backdrops.

Other youth-focused efforts include a mobile campaign for Rock the Vote to drive youth-voter registration and the Official Wireless Partner of Campus MovieFest, in which students can vie for prizes by submitting films. Customers can watch the films on AT&T phones by texting CMF to FILM (3456).

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