• by Gavin O'Malley , Staff Writer @mp_gavin, June 23, 2008

What best represents Lego's social media marketing philosophy? The beehive, according to Peter Hobolt Jensen, Vice President, Lego Online Communications.

Basically, give bees enough honey to buzz, which will attract more buzz, and thus more honey, and, in turn, more bees to do more buzzing...

Speaking at OMMA Social's second keynote of the morning, Jensen stressed to “Know and understand what your constituents want.”